Human-Centered Design & Research Strategy
Human-Centered Design means using specialized design methodologies to produce solutions to large-scale problems through the lens of the people that are affected by those problems the most. Within this unique process, the ideal end user is also the ideal collaborative entity that is closely worked with throughout the entire design process. The following projects were completed while working and learning under the Master's of Arts in Design & Innovation (MADI) program at Southern Methodist University (SMU).
From spending three months analyzing and researching the business practices of 5 bike-share companies that migrated over 21,000 of their dockless bike systems to Dallas, to spending over 4.5 months learning about the value dogs play in a family household in an area of Southern Dallas where thousands of loose and feral dogs have become a threat to resident livelihood, to designing solutions for elders transitioning from in-home care to assisted living; the projects and research collected produced powerful data and insightful launch pads for feasible, viable and desirable improvement.