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Ideation & Brainstorm

Whether it's preliminary synthesis work to build out an app prototype, sketches to plan out the features of a new product or clothing line, the Ideation & Brainstorm phases are two pinnacle points in the design thinking process. My background in ideating for large scale commercial Interior Design projects and creative direction for start-up companies ranging from cocoa bean farming, ultrasound 3D printing company and the next up in coming urban LA-based clothing line, has attributed me to finding the beauty in a napkin sketch and a sticky note mind map.  


The fundamentals of my training in Human-Centered Design and Research Strategy at Southern Methodist University afforded me a deeper knowledge and love for the preliminary planning and ideation stages of executing a human-centric design.

Logo Design

Interior Design

Research Strategy